The PGA Show is always overwhelming in the best way. Every year brings an endless mix of technology, apparel, accessories, and ideas competing for attention, and 2026 was no different. But beyond the massive brand activations and headline-grabbing launches, some of the most memorable moments came from booths that felt thoughtful, creative, or genuinely fun to experience.
From simulator technology and eyewear to apparel, snacks, and art, here’s a recap of the booths that stood out most (to me) during the 2026 PGA Show.
Golfzon and the Evolution of Simulator Golf
Golf simulators continue to evolve, and Golfzon showcased one of the more intriguing setups at the show, the CityGolf booth. Their technology feels similar in spirit to TGL, blending digital and physical play in a way that keeps the experience immersive.
Golfzon’s setup allows players to hit into a screen, then watch it lift to reveal a real putting surface to finish the hole. That transition from virtual to physical felt seamless and intuitive, making the experience more engaging than traditional simulators.
Another simulator setup that impressed in that same space was TruGolf , which showcased one of the cleanest visual experiences on the show floor. At first glance, their massive display looked like a single, seamless screen, but it was actually four screens combined into one giant surface.
TruGolf’s technology emphasized accuracy and responsiveness, delivering realistic ball flight, detailed shot data, and smooth course rendering. The combination of precise tracking and ultra-clean presentation made the experience feel polished and intentional
TITE Eyewear: Comfort, Fit, and Practical Design
I’ve mentioned TITE Eyewear in previous coverage, but their booth was worth another visit. As someone with a smaller face, finding sporty sunglasses that fit well without sliding or pinching can be a challenge, and TITE continues to check that box.
The adjustable arms and nose piece make it easy to customize the fit, and the lens clarity stood out immediately when trying them on. A small but appreciated detail: the glasses come packaged with cleaner, which feels practical and thoughtful rather than just a wipe or towel. Three lenses are available: pro golf (standard lens), blue mirror, and photochromic. It’s a brand that clearly listens and understands athletes.
Fore All and Blanco: Apparel Done Right
Women’s apparel continues to gain momentum, and Fore All had one of the most visually appealing booths at the show. The setup itself was playful and inviting, and the upcoming Barbie collection, set to drop May 1, drew plenty of attention. The pieces felt well-made, the styles were polished without being overly trendy, and everything came across as wearable–not just display-worthy.
On the men’s side, Blanco impressed with a minimalist approach that still felt fun. Clean designs paired with unexpected pops of color made the apparel stand out without trying too hard. The quality was noticeable, and the pieces felt versatile enough to work both on and off the course.
A women’s line is said to be in the works and will be released sometime in the near future.
Mileseey, Pinned, and the Yardage Tech Conversation
Distance-measuring tech continues to be one of the most competitive categories at the PGA Show. Mileseey stood out for its compact GPS speaker system featuring a detachable screen (GeneSonic Pro) that can be removed and carried in your pocket to view yardages and course layouts. It uses AI technology to register which course the golfer is at.
Pinned took home New Product of the Year with a similar concept, though their screen is not detachable. They also offer a larger-sized display that provides comparable features, but it’s noticeably bigger than Mileseey’s option. Both approaches have their appeal, but Mileseey’s smaller, detachable screen felt especially practical on the course.
Fisher Putters and Thoughtful Design
The Fisher putters were another highlight, specifically the Edge Series ES2 Heal Shaft . The standout feature is the center insert, which allows for a smooth, controlled strike that feels almost effortless. The feedback off the face was soft without feeling muted, and the overall balance stood out immediately. The blue KevFlex insert is similar to the burgundy insert from previous putter launches. It is USGA approved and rated an 88 on a Shore “A” Durometer reading, according to Fisher’s website.
Add in a comfortable grip, unique shaping, and a cool colorway, and it’s a putter lineup that feels distinctive without being flashy. It’s the kind of product you want to roll a few more putts with before walking away.
Good Good’s Marketing Playbook
Good Good had a strong presence as usual, but what really stood out was their approach to marketing. Instead of standard flyers or handouts, they distributed a product catalog designed like a real estate listing booklet.
It was creative, unexpected, and genuinely memorable. Exactly the kind of branding move that separates a booth from the hundreds around it.
Fuel, Art, and Fun: The Unexpected Favorites
The Golf Energy Bar booth delivered one of the best snacks at the show. The sriracha jerky was soft, flavorful, and genuinely enjoyable, while the protein bars tasted more like candy bars than traditional performance food.
Other flavors include: Peanut Honey, Chocolate Peanut Caramel, Oatmeal Raisin, Chocolate Peanut, Dark Chocolate Caramel, and a Black Pepper jerky.
JACK MOON by Champion Design brought a completely different energy, showcasing golf-inspired artwork including pieces featuring Shooter McGavin, John Daly, and Jack Nicholson.
Finally, BucketGolf once again proved its appeal as a gateway game. The setup makes it approachable for all ages, turning golf into something social, portable, and un-intimidating.
Sunday Golf and the Power of Color
Sunday Golf wrapped things up with some of the most eye-catching bags on the floor. The Ryder 14 lightweight, standup bag made its debut at the Show, and quickly became a favorite for many. It includes an insulated pocket for drinks and a velour pocket to put keys, wallets, phones, etc.
Their other colorful, compact designs are perfect for par-3 courses and quick rounds, and the quality continues to impress.
They also had their 7-Eleven collaboration bag on display following a recent re-drop, drawing plenty of attention. It’s a reminder that golf bags don’t have to be boring to be functional.
“The 7-Eleven® x Sunday Golf Bag is one of our all-time favorite campaigns that has gained a cult following in the golf world,” Ronan Galvin, CEO and co-founder of Sunday Golf, said. “We’ve been overwhelmed by the incredible response from the first launch and are so excited to be giving golfers a second chance to buy the bag. It’s back!”
The 7-Eleven golf bag ‘s preorder was Jan. 8-16, with bags shipping out in July. Fans can still purchase 7-Eleven related apparel and accessories on 7 Collection’s website .
A Bob Marley-themed collection and special USA-themed bag are set to release later this year.
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