Over the course of the Brad Holmes-Dan Campbell era, the Lions have emerged as one of the NFL’s best teams. Each of the 2023 and ’24 campaigns ended with painful postseason defeats, however. The past several months have seen few major losses on the roster (with the offensive line representing an exception), but an expected exodus along the sidelines has led to questions about Detroit’s Super Bowl window closing.
Last year, the team become the ninth in NFL history to post 15 regular-season wins in a campaign but only the second not to win a playoff game after doing so (joining the 2011 Packers). If Campbell’s team is to rectify that in 2025, it will do so with new offensive and defensive coordinators in place. Another season filled with competition from within the division and elsewhere in the NFC should be expected as the Lions aim to avoid further missteps in the postseason.
Coaching/Front Office:
- OC Ben Johnson took Bears’ HC position ; John Morton added as replacement
- DC Aaron Glenn took Jets’ HC gig ; LBs coach Kelvin Sheppard promoted as replacement
- Added David Shaw to coaching staff
- Pass-game coordinator Tanner Engstrand followed Glenn from Detroit to New York as OC
- WRs coach Antwaan Randle EL, assistant QBs coach J.T. Barrett followed Johnson from Detroit to Chicago
- Defensive line coach Terrell Williams took Patriots’ DC job
Campbell was hired as the Lions’ head coach in 2021. Glenn joined him in Detroit that same offseason to take on his first career coordinator gig at any level. Johnson was already in Detroit by that time, but he was a familiar face based on his previous experience working with Campbell as part of the Dolphins’ coaching staff.
Together, that trio enjoyed a strong run, with Johnson taking on offensive coordinator duties in 2022. The Lions posted an annual improvement in points allowed under Glenn, finishing seventh in that regard last season. Johnson, meanwhile, oversaw top-five scoring units in each year at the helm; Detroit led the NFL in points in 2024. Losing at least one – particularly Johnson, who jumped off the past two HC carousels to stay in Detroit – loomed as a possibility in recent years, and Campbell conceded after the season he expected both would be head coaches for the 2025 campaign.
As such, it came as little surprise when Johnson and Glenn were hired. As expected, both were highly sought-after in this year’s hiring cycle , with the Jaguars, Raiders, Patriots and Saints either conducting or requesting an interview with one or both staffers before their respective decisions to join the Bears and Jets. In each case, 2025 will mark their first head coaching opportunities. While Glenn exited to an AFC rebuild, the Lions will be seeing plenty of Johnson due to his Chicago landing.
Campbell and the Lions did not cast a wide net in looking for replacement coordinators. No other candidate was linked to Detroit’s OC gig prior to Morton’s hire. Likewise, only Buccaneers LBs coach Larry Foote received an interview before Sheppard was officially promoted. That approach was by design, as continuity was a top priority .
Sheppard played eight seasons in the NFL, his final campaign coming as a member of the Lions. The 37-year-old’s coaching career began with Detroit in 2021 under Campbell and included the role of inside linebackers coach for the past three seasons. Taking charge of the team’s defense will be a notable step up in responsibility and mark the first time in Sheppard’s career he will handle play-calling duties. His initial year in that capacity will take place without Williams, who spent one season in Detroit in a familiar capacity before landing his first coordinator opportunity with New England.
Morton represents a new arrival after his two-year stint as the Broncos’ pass-game coordinator, but he is no stranger to working alongside Campbell. In 2022, the two were colleagues when Morton served as a senior offensive assistant with the Lions. Upon returning, he will be tasked with maintaining the level of efficiency and creativity which defined Johnson’s spell as offensive coordinator.
Morton, 55, has one season of NFL OC experience. It came with a 2017 Jets team effectively buying time until a 2018 QB investment. Todd Bowles fired Morton after that ’17 season. Besides his 2022 Detroit stopover, Morton was on Jon Gruden‘s Raiders staff before landing in Denver once Sean Payton arrived.
His ability to keep Detroit’s offense among the most productive and multifaceted in the league will be critical to the team’s success moving forward. The Lions’ core on that side of the ball is largely unchanged from 2024, but losing Engstrand and Randle El will deprive Morton of key assistants on the sidelines. Campbell has stepped in midseason with respect to offensive play-calling and planning in the past; Morton and Co. will certainly hope that will not be necessary in 2025.
Shaw previously worked with Morton during Gruden’s first Raiders stint. More recently, success occurred at the college level, including a lengthy run as Stanford’s head coach. After receiving coaching interest in the pro ranks, Shaw returned to the NFL in a front office capacity with the Broncos. Johnson spoke with him about Chicago’s offensive coordinator position before tapping another Denver staffer (Declan Doyle) for the gig. That paved the way for Shaw to head to Detroit and help fill the vacancy created by a notable exodus on the sidelines.
Given Campbell’s approach to the hiring cycle, it is clear a major change in philosophy was not pursued during the efforts to replace Johnson and Glenn. If all goes according to plan, that stance could prove to be fruitful with the team managing to carry on en route to another strong season.
Sheppard in particular could experience growing pains in his new role, however. If that proves to be the case, concerns about further changes on Detroit’s staff in the near future could increase. A defining 2025 storyline will be the team’s ability to thrive with several new coaches being counted on to replicate past successes.
Free agency additions:
- D.J. Reed , CB. Three years, $48MM ($32MM guaranteed )
- Roy Lopez , DT. One year, $3.5MM ($3.5MM guaranteed )
- Avonte Maddox , DB. One year, $1.42MM ($1.2MM guaranteed )
- Grant Stuard , LB. One year, $1.17MM ($1.17MM guaranteed )
- Kenny Yeboah , TE. One year, $1.38MM ($483K guaranteed )
- Kyle Allen , QB. One year, $1.27MM ($100K guaranteed )
- Zach Cunningham , LB. One year, $1.26MM
- Rock Ya-Sin , DB. One year, $1.17MM
- Justin Herron , OL. One year, $1.17MM
- Keaton Sutherland , OL. Signed 8/10
- Trystan Colon , OL. Practice squad
- Jacob Saylors , RB. Practice squad
- Andre Carter , DE. Practice squad
After doling out a slew of big-ticket extensions last offseason, the Lions entered free agency knowing more new deals for some of their foundational players would be needed. As expected, then, March proved to be quiet in terms of notable outside additions.
Throughout the 2024 campaign, it became increasingly clear Reed intended to test the open market for the second time in his career (having joined the Jets in 2022 on a three-year pact which proved to be a worthwhile investment). Naming a “stable environment ” as a top priority regarding his next destination, the 28-year-old hit free agency in position to once again land a multiyear commitment from a new team.
That proved the be the case with Reed’s Lions pact, one worked out shortly after reports confirmed the Jets were not prepared to retain him . New York already had a notable slot corner contract on the books (Michael Carter ) and, at the time, needed to budget for a massive Sauce Gardner extension. The new Gardner deal has since been finalized with a market-resetting AAV of $30.1MM.
Reed did not approach that figure (as expected), but he secured a raise compared to the average annual value of his Jets contract. The former fifth-rounder allowed a completion percentage of 57.1% in 2024, the second-lowest figure of his career. If Reed – who has missed more than three games in a season only once in seven years – continues to be strong in coverage, he should manage to meet expectations with Detroit.
A full-time starting spot is available to Reed, and he could form a strong tandem alongside Terrion Arnold on the perimeter. The latter’s rookie contract runs through at least 2027 (pending a fifth-year option decision), so his tenure on that pact will overlap entirely with Reed’s $16MM-AAV deal. Continuity at the CB spot for years to come would certainly be welcomed in the secondary given Detroit’s issues – injury-related and otherwise – in recent years.
While Reed will operate with the Lions’ first-team defense, Maddox and Ya-Sin are each set to fill backup roles. Maddox’s seven-year Eagles stint ended by means of a deal which falls well short of his 2021 extension in value but comes as little surprise after his low-cost return to Philadelphia upon being released last year. The Super Bowl champion will work as a top backup at safety as well as slot cornerback in the Motor City.
Ya-Sin worked as a perimeter corner through college and his six years in the NFL. A move to safety is in store for 2025, though, with the Lions aiming for experienced depth behind Kerby Joseph and Brian Branch . That tandem will be counted on to remain one of the league’s best this season, but any missed time could lead to notable playing time in Ya-Sin’s case. The 29-year-old play his way into a measure of stability with a strong year for Detroit, already his fifth career team.
Lopez has served as a full-time starter in three of his four seasons to date while handling an extremely consistent workload along the way. The former sixth-rounder handled a snap share between 45% and 48% during both of his campaigns in Houston and Arizona. A similar workload in 2025 would come as no surprise, although a heavier usage rate could be required early based on the Lions’ health situation along the defensive interior.
Allen has bounced around since he started 12 games for the Panthers in 2019. The 29-year-old signed as a depth option under center, but Dan Campbell made it clear a path existed for him to claim the backup gig. Indeed, Allen outperformed Hendon Hooker during the summer, leading to the latter being let go. The QB2 spot will therefore belong to Allen in 2025. An extended stay in Detroit could be in store depending on how he fares if called into action in the regular season.
Injuries were a major issue in 2024 for the Lions, and (to a degree) they have already become noteworthy this season. Yeboah, Herron and Sutherland have each landed on injured reserve, ensuring they will not play in 2025.