Barstool's Dave Portnoy Reveals His Role In Michigan's Big Recruiting Win

Dave Portnoy And Sam Ponder’s Beef Explained (1:26)

Michigan got a major recruiting win on Thursday when five-star quarterback Bryce Underwood committed to the program.

Michigan was able to flip Underwood from LSU after there were rumors that Michigan was offering Underwood $10.5 million of NIL money over four years.

Barstool’s Dave Portnoy confirmed that he was involved with Underwood’s recruitment to Michigan and posted a celebratory video after the news came out.

“Everyone’s like ‘Dave, how much were you involved?’ Listen, there are a lot of other factors. … Was I involved in a call with the family? Are they lovely people? Did we pitch a plan? Of course, we did,” Portnoy said .

FOXBORO, MA – SEPTEMBER 07: Barstool Sports founder David Portnoy looks on prior to the game between the Kansas City Chiefs and the New England Patriots at Gillette Stadium on September 7, 2017 in Foxboro, Massachusetts. (Photo by Adam Glanzman/Getty Images)

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Portnoy got to help Michigan’s NIL collective with the money for Underwood. NIL continues to be a dominant force in college recruiting and it’s going to stay that way for a long time.

Underwood is the top quarterback recruit and the top overall recruit in the 2025 recruiting class, per 247Sports composite ranking s. He’s a big-time get for Michigan since he’ll more than likely be Michigan’s quarterback of the future.

The Wolverines are only 5-5 during the 2024 season but a bit of a down year was expected after they won the national title last year.

Still, they’re set up for more future success by securing Underwood’s recruitment. It’s a big win for head coach Sherrone Moore and Co.

Meanwhile, this is a big recruiting loss for head coach Brian Kelly and the LSU Tigers. The Tigers are also coming off a 27-16 loss against Florida last Saturday and is 6-4 heading into their last two games.