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Big 12 Considering Naming Rights

June 14, 2024 by The Only Colors

COLLEGE FOOTBALL: SEP 16 LIU at Baylor
Photo by David Buono/Icon Sportswire via Getty Images

College Football admits they only care about $$$

Reports came out Thursday that the Big 12, which will have sixteen members beginning this fall, is considering selling the name of the conference to a corporate sponsor. The idea is that whoever wins the bidding process will have their name replace “Big” in the name of the conference. My initial reaction was that I hate this idea. But that is me; I pretty much despise every change that comes out of college sports.

After a few seconds to get over my feelings, I thought that this could be fun, and I started thinking of what a good name could be. And what do you think of when you hear the number twelve? If you answered beer, then you have a brilliant mind. Donuts would have also been an acceptable answer. I am hoping one of the beer companies wins this. I’ll be looking forward to watching Utah battle BYU in a Bud Light 12 game in the future.

Now, we all know the Big 12 will not be the only conference to do this. Nope, if there is money to be had, everyone will jump on the chance to stuff some more cash in their account. That realization led me to thinking about what the Big Ten could do with selling off their name. Would they do the same thing as the Big 12 and replace “Big” with a sponsor’s name? Or would they go the other way and sell off the “Ten”? I am hoping for the latter, as it has been time to change the number for decades at this point.

What would be some good company names to follow “Big” in our new conference name? Department store chain Target? Technology company Apple? Courier service UPS (“Big Ups”)? Sporting goods stores Dick’s?

What are your suggestions? Any ideas for other conferences? Maybe Ortho sponsors the Ivy League. Maybe Delta Airlines buys the Southwestern Athletic Conference. Let’s hear what you guys come up with.


Just a reminder to check out O’s other blog, O For 4 , and leave comments on the topics I write about there. Thanks in advance.

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Filed Under: Michigan State University

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