Detroit News

How to tell if you’ve outgrown your current provider. When it comes to email marketing, the time-tested age-old saying rings true: Your emails are only as good as the service provider sending them. *OK, this isn’t really a time-tested age-old saying, but it should be. Listen, it’s no surprise that email is a cornerstone of any strong marketing and communication strategy. … [Read more...] about 9 Signs It’s Time to Switch Email Services

Imagine sending emails to your list that offer value, increase engagement, and strengthen brand awareness at regular intervals without creating new content for each email — for an unlimited amount of time. Oh! And it’s all done automatically. Sounds pretty amazing, right? Right. Lucky for you, it’s not a fairytale or some sort of email wizardry. It’s called a “forever funnel” … [Read more...] about An Introduction to Forever Funnels

Email was invented in 1971, and since then, it has completely changed how we communicate with people we know and those we may not know in person. With the introduction of social media in 1997 and the rapid rise and evolution of these channels, it was thought email would quickly become extinct. However, as we know now, this couldn’t be further from the truth! For those who may … [Read more...] about How to Choose an Email Newsletter Service

Maximize your email efforts by tracking these metrics and making adjustments as needed. With the growing number of customer and client interactions online, building and nurturing an email list is extremely important. But — it’s only the beginning. The real success lies in ensuring your emails reach your subscribers and spark engagement and interest. Here is where your email … [Read more...] about A Quick Guide to 7 Key Email Marketing Metrics to Watch