There are many ways to monetize your online presence, including ads on your website, paid posts on social media, or via email. While social media may be newer to the monetization scene than websites, emails, or blogs, it has quickly become one of the most common and profitable ways to monetize your online presence. In 2023, for example, the global influencer marketing market … [Read more...] about How to Bring Your Social Media Monetization Strategy to Email
Avoiding Subscriber Fatigue During Overwhelming Circumstances
How to stand out in crowded inboxes by creating community and offering value to your subscribers. During the past few weeks of the COVID-19 pandemic, your subscribers’ inboxes have been flooded with emails. It’s easy for any reader to feel overwhelmed when yet another email arrives. In the world of email marketing, we refer to this as subscriber fatigue. When your audience … [Read more...] about Avoiding Subscriber Fatigue During Overwhelming Circumstances
Can You Use Email Marketing for Employee Communications?
Creating an efficient and effective system for communicating with your now remote team. Remember all of those meetings that could’ve been emails? Well, now most of them are all emails. And now, the question is: How’re you keeping your team engaged with all those mass emails? Many offices and businesses are turning to platforms such as Outlook or a webmail app to … [Read more...] about Can You Use Email Marketing for Employee Communications?
Rest Assured, Your Emails are Getting to the Inbox
It doesn’t matter how pretty or sophisticated your emails are if they aren’t getting to the inbox. Email communication is more important than ever and getting to the inbox is crucial to your success. And getting to the inbox depends on the sender reputation of your bulk email service provider (ESP). Not all ESPs are the same. In simple terms, deliverability means the … [Read more...] about Rest Assured, Your Emails are Getting to the Inbox
Tips Our Team Learned the Hard Way While Working Remotely
Finding your ideal work from home rhythm isn’t as easy as you may think. When pajamas replace business casual, the fridge is now just a short walk away, and Netflix marathons are streaming on TV – working remotely from home can sound like a dream come true. Shelter-in-place and stay-at-home orders have shifted the work cultures for many offices, both big and small. For … [Read more...] about Tips Our Team Learned the Hard Way While Working Remotely